ADVANTAGE ANALYSIS
The scientific data capability of Ocean Engine marketing: through the data factory in the dimensions of crowd, content, talents, and products, etc. we deeply mine data and figure out its value for the brand, and better identify and influence potential consumers through customized construction, so as to promote "Growth" via “Accuracy”, to obtain value-added brand data assets, and to improve long-term business strategies.
The ability to refine the content of visual selling points based on consumer insights: According to the
[FACT+] methodology, connect O-5A crowd through high-quality content, and use content to link business
fields. The joint content production team established with the Shanghai Theater Academy ensures that both
content quantity and quality are considered, and the content production end is accelerated to ensure that
the brand outperforms the huge consumption of advertising materials in the competition for high-quality
content, and maintains innovative new materials to stimulate business growth.
Live broadcast operation capabilities starting from the matching of people and products and the value of
content scenarios: optimize from multiple operational dimensions such as crowd-buyer strategy, product
strategy, and scenario strategy, accurately capture and securely handle its incoming traffic, and adopt
product and scenario-based in-studio vibes to increase the traffic conversion rate by enhancing the
consumers’ cost-effective perception through product mix to improve profit margins, effectively promote
sales conversion in live broadcast, activate free traffic on the platform, focus on “follower growth” and
“repurchase”, and gradually build Explosive products to help brands achieve a cold start and builds a live
broadcast room that combines product and effect.