BUSINESS SCOPE
BUSINESS SCOPE
ADVANTAGE ANALYSIS
The scientific data capability of Ocean Engine marketing: through the data factory in the dimensions of crowd, content, talents, and products, etc. we deeply mine data and figure out its value for the brand, and better identify and influence potential consumers through customized construction, so as to promote "Growth" via “Accuracy”, to obtain value-added brand data assets, and to improve long-term business strategies.
The ability to refine the content of visual selling points based on consumer insights: According to the [FACT+] methodology, connect O-5A crowd through high-quality content, and use content to link business fields. The joint content production team established with the Shanghai Theater Academy ensures that both content quantity and quality are considered, and the content production end is accelerated to ensure that the brand outperforms the huge consumption of advertising materials in the competition for high-quality content, and maintains innovative new materials to stimulate business growth.
Live broadcast operation capabilities starting from the matching of people and products and the value of content scenarios: optimize from multiple operational dimensions such as crowd-buyer strategy, product strategy, and scenario strategy, accurately capture and securely handle its incoming traffic, and adopt product and scenario-based in-studio vibes to increase the traffic conversion rate by enhancing the consumers’ cost-effective perception through product mix to improve profit margins, effectively promote sales conversion in live broadcast, activate free traffic on the platform, focus on “follower growth” and “repurchase”, and gradually build Explosive products to help brands achieve a cold start and builds a live broadcast room that combines product and effect.
DP CASES
SUCCESS CASES
Data of the makeup anchor first live board cast
1 million +
GMV
400 million
Views total
Elizabeth Arden DP service
Cost reduction and efficiency improvement case star
BEST NETWORK SNCHOR
Golden anchor
Qijiu
High interaction, long stay, strong conversion head anchor
High interaction, long stay, strong conversion head anchor
Soyi
Long stay, high density turnover head anchor
Long stay, high density turnover head anchor
Dongdong
Head anchor that is trustful and full of charm
Head anchor that is trustful and full of charm
Yazi
Anchor that could
act and sell
Anchor that could act and sell
Taozi
A charming head anchor with
a sweet and friendly persona
A charming head anchor with a sweet and friendly persona
Nana
Head anchor that good at interact with
fans and high turnover rate
Head anchor that good at interact with fans and high turnover rate
JiaJia
A head anchor perfect
for high-end brands
A head anchor perfect for high-end brands
YouFan
A head anchor adept at
contextual immersion
A head anchor adept at contextual immersion